Report to: Housing and Communities Committee 16 March 2021


Report by: Director of Community and Environment

Enquiries to: Grant Taylor, Head of Culture and Health, email:, Tel: 01268 206662

Enclosures: None


This report sets out the work that the Council is undertaking in partnership with the West Ham United Foundation to support and provide opportunities for, local children, young people and families to engage in sport, physical activity and community programmes that are either agreed or planned to take place within the borough.

The Committee are asked to endorse the programme of work and authorise officers to secure external funding, as necessary.


Corporate Plan Promises

- A place where everyone prospers - A place to be proud of

WARD(S): All wards RECOMMENDATIONS: 1. That the Committee endorses the existing and planned work being undertaken by the Council in partnership with the West Ham United Foundation to support local children, young people and families through the

various community engagement programmes, and;

2. That the Committee endorses officers to seek the necessary grant funding to deliver the whole programme.


This report provides the Committee with information on ongoing, developing and planned work that the Council is undertaking in partnership with the West Ham United Foundation that seeks to support and provide opportunities for local residents to participate in and enjoy in the borough.

The West Ham United Foundation is an independent charity that has been operational for over 30 years. It seeks to harness the power of football to maximise life-chances and inspire better futures for all, providing an innovative approach to understanding and meeting the needs of local communities; building partnerships and utilising insight and technology to create an environment where all can thrive.

Basildon Council and the West Ham United Foundation are working together to respond to local need, utilising the power of sport to unite our communities. Together, both organisations are working collaboratively to grow our joint-delivery in the local area, and over the next twelve months people across Basildon will benefit from a range of provision, as outlined below:

Healthy Hammers Healthy Minds

Funded by Basildon Council through the Mental Health Fund, West Ham United Foundation will deliver 108 hours of structured provision aimed at raising awareness of mental health among young people aged 9-11 years old. This will be done by opening conversations around the importance of physical and mental health and wellbeing, whilst providing a tool kit of strategies that young people can utilise should they face challenges in the future. This programme will give participants a safe platform to express their views and support themselves, their peers and others in the local community. In total 240 young people across four primary schools will receive this support.

School Holiday Programme

West Ham United Foundation has been working with Basildon Council, Active Essex and other partners to deliver a School Holiday Programme within the Basildon Borough for the last five years, engaging over 500 young people and providing more than 1,500 meals. Looking ahead to the upcoming year, both partners will once again be working together to continue our joint commitment to support vulnerable families at risk of going hungry during the school holidays. The programme aims to reduce the stigma associated with food poverty and foodbanks while providing the children engaged with structured physical activity and a healthy meal per day. In the next twelve months this partnership aims to engage a further 400 young people, offering 1,200 meals to priority children, young people and families.

Player Pathway Programmes

The Foundation will continue to implement their Player Pathway programmes for boys and girls aged between 5-16 years old. They deliver this programme within the Basildon Borough which operates as their Essex base. Residents have access to a range of activities run during the evening and weekends, aiming to provide safe and fun football provision that works to bridge the gap between grassroots sport and academy football. To date, on a weekly basis, they deliver 14 hours of this provision within Basildon, engaging over 150 young people.

Premier League Primary Stars

The Premier League Primary Stars programme aims to enrich the educational experience that children have while in primary education. The delivery uses the power of elite sport, including both the West Ham United FC badge and Premier League brand, to bring the curriculum to life. Delivery spans across numeracy, literacy and personal, social and health education (PSHE) as well as the more traditional physical activity agenda and extracurricular sports activities. Open to all schools across East London and Essex. The West Ham United Foundation will be working with Basildon Council to strategically grow delivery across the area over the next twelve months.

ParkPlay / Community Activation

The West Ham United Foundation will be working with ParkPlay, Sport England and Basildon Council to deliver free, fun activities for families in five parks across Basildon every Saturday morning when government guidance allows. Following the ParkPlay principles and structure of Meet, Move and Play, collectively they aim to help families break down barriers to physical activity and get active together through a play-based approach. The programme is entirely shaped by the community and has already been piloted in the Vange area during 2020 and will be upscaled over the next twelve months by the Foundation working with ParkPlay and the Council. This programme aims to engage 200 local people, across five local parks within the next six months, whilst upskilling numerous local volunteers as Park Leaders who will assist with the delivery of this programme.

Premier League Inspires

The Premier League Inspires scheme develops the personal and academic skills of young people, aged between 11-25 years old and provides them with the support to fulfil their potential. This includes collapsed curriculum days, targeted mentoring intervention, social action activities and participation in the national Premier League Inspires Challenge event. The aim is to deliver in five secondary schools in the Basildon Borough, working with 20 students per school (including two girl only cohorts and special educational needs and disabilities [SEND] students).

Stop the Hate

The Foundation has partnered with Show Racism the Red Card to deliver the Stop the Hate project which focuses on raising awareness and equipping children and young people with the understanding of how to recognise and positively challenge racism and hate crime (including prejudice behaviour and extremism) in their local community. To date, the need for the programme has already been expressed by the Head Teacher at Vange Primary School, De La Salle Secondary School and the Heads of School at Briscoe Primary School. The aim will be to work with twelve schools (six primary and six secondary schools), delivering to over 1,500 pupils across Year 6 to Year 9 in the borough.


The programme aligns to the Council’s work advocated through the following policies and strategies:

e The Health and Wellbeing Policy and Strategy

e Leisure and Cultural Policy e Connected Communities Policy


Corporate Plan Promises

- A place where everyone prospers

Improved access to early help and support for families. Improved mental health provision and support for mental wellbeing. People are healthier, happier, independent and active.

- A place to be proud of

A borough that helps people stay healthy with places to spend time outdoors and enjoy.

Financial Implications

The above programme is already partly funded through existing Council funding programmes including the Council’s School Holidays Programme funding and the Basildon Mental Health Fund. Additional planned activity set out in this report will need further external funding to be secured and, pending the views of the Committee, officers will be working with the West Ham United Foundation to secure the necessary remaining funding. This process is already underway with regards the Stop the Hate project proposal.

There should therefore be no additional financial resources required from the Council beyond that already budgeted for.

Risk Management Implications

Relevant risks and opportunities in connection with this matter have been considered and are referred to in the body of the report, as appropriate.

Diversity, Inclusion and Community Cohesion Implications

The varied programme of activity discussed in this report provides a myriad of opportunities for the whole community to participate in fun and educational activities. Service Impact Assessments will be produced as required for all Council led programmes and projects delivered under this work stream at the appropriate time.

Other Relevant Considerations


Background Papers